Pictory Review: A Tool for Crafting AI Videos
As a content creator, I know how important it is to have visually appealing content that captures the attention of your audience.
This is where Pictory comes in – a visual content creation and AI video editing tool that promises to help you create high quality videos with stunning visuals and many videos in a matter of minutes.
Most people are visual learners, and they tend to engage more with content that has images or videos.
However, creating these engaging videos and visually appealing content can be time-consuming and challenging, especially if you don’t have the right tools.
In this review, I’ll take a closer look at Pictory to see if it lives up to its promises.
Introduction to Pictory – AI Video Creation Tool
Pictory is a visual content creation tool that was created by the team at Piktochart.
Piktochart is a well-known platform that allows users to create infographics, video presentations, and posters.
Pictory is an extension of Piktochart, and it focuses on helping users create visually appealing social media posts by creating videos, blog graphics, and other types of visual content.
Pictory was launched in 2019, and it has quickly gained popularity among content creators.
What is Pictory?
Pictory is a cloud-based platform that allows users to create stunning visuals without any design experience.
The platform has a user-friendly interface that makes it easy for users to navigate and help them creating videos and content.
Pictory offers a range of design templates that are customizable, allowing users to create unique visuals that suit their brand.
The platform also allows users to upload their own images and use them in their designs.
One of the unique features of Pictory is the ability to create animated text to video or visuals. Users can also add music and animations to their designs, making them more engaging and attention-grabbing.
Pictory also allows users to collaborate with team members, making it easy to work on projects together.
Features of Pictory
Pictory is a platform that enables users to create stunning visual content for various purposes. Whether you need to create a blog post, a social media post, a blog graphic, or a poster, Pictory has you covered.
Here are some of the key features that make Pictory a powerful visual content creation tool:
Design Templates
Pictory offers a range of design templates that are customizable, allowing users to create unique visuals that suit their brand.
The templates cover a range of categories, such as education, business, lifestyle, and more. Users can also create their own templates and save them for future use.
Animation
Pictory allows users to add animations to their designs, making them more engaging and attention-grabbing.
The platform offers a range of animation options that users can choose from, such as fade, slide, zoom, and bounce. Users can also control the speed and duration of the animations.
Collaboration
Pictory allows users to collaborate with team members, making it easy to work on projects together.
Users can share their designs with team members and get feedback in real-time. They can also assign roles and permissions to team members and manage their projects from a single dashboard.
Image Library
Pictory has a vast image library that users can access to find images for their designs.
The platform also allows users to upload their own images and use them in their designs.
Users can also edit the images using the built-in image editor that offers basic features, such as crop, resize, rotate, filter, and more.
Brand Kit
Pictory allows users to create a brand kit that includes their brand colors, fonts, and logos.
This makes it easy for users to create designs that are consistent with their brand identity. Users can also apply their brand kit to any template or design with a single click.
How Pictory can help you create high quality videos
Pictory can help video content creators in several ways. Here are some of the ways Pictory can help in creating compelling visual content:
Save Time
Creating visually appealing video marketing content can be time-consuming, especially if you don’t have design experience.
Pictory offers a range of design templates that users can customize, saving them time and effort.
Engage Your Audience
Pictory allows users to create engaging short videos with visually appealing content and short videos that can capture the attention of their audience.
The platform also allows users to also add background music, and animations to their designs, making them more engaging and attention-grabbing.
Consistent Branding
Pictory allows users to create a brand kit that includes their brand colors, fonts, and logos.
This makes it easy for users to create designs that are consistent with their brand.
Repurpose existing videos
With Pictory you can use your teams existing videos to create new longer or different video clips.
Pictory pricing plans
Pictory offers two pricing plans for per user per month: Standard and Premium.
The Standard plan costs $19 per user per month billed annually and the Premium plan costs $39 per user per month billed annually.
To choose the right plan for per user per month, you need to consider your video creation needs and goals.
Standard Plan
The Standard plan is best for creators who are starting out with video and want to create videos from text content quickly and easily.
The Standard plan includes:
- 30 videos per month, up to 10 minutes long
- 10 hours of video transcription per month
- Editing existing video recordings up to 1 hour long
- 3 branded templates that you can customize and save
- 5,000 music tracks
- 34 text-to-speech AI voices
Premium Plan
The Premium plan is best for professional creators and small to mid-sized organizations who want to create more videos with more features and customization options.
The Premium plan includes:
- 60 videos per month, up to 20 minutes long (can be customized in-app)
- 20 hours of video transcription per month (can be customized in-app)
- Editing existing video recordings up to 3 hours long
- 10 branded templates that you can customize and save
- 15,000 music tracks
- 60 text-to-speech AI voices
- Automatic voice-over synchronization
- Automatic video highlights
- Hootsuite integration
- Bulk download of videos to CSV
Enterprise Plan
The Enterprise plan is best for large organizations who need custom solutions and dedicated support for their video creation needs.
The Enterprise plan includes:
- Custom limit on video length and number of videos per month
- Custom video transcription hours per month
- Custom video length per upload
- 15,000 music tracks
- 42 text-to-speech AI voices
- Automatic voice-over synchronization
- Branded intro and outro
- Automatic video highlights
- Hootsuite integration
- Bulk download of videos to CSV
- Invoice-based payment
- Dedicated account manager
Do Pictory Offer A Free Trial?
If you are interested in trying out Pictory, but you are not sure if it is the right tool for you, you can take advantage of their free trial offer.
The free trial allows you to create 3 video projects, each of up to 10 minutes long, without any cost or commitment.
You don’t need a credit card to sign up for the free trial, and you can cancel anytime.
The free trial gives you access to all the features of Pictory, including:
- Design templates
- Animation
- Collaboration
- Image library
- Brand kit
The free trial is a great way to test the platform and see how easy and fast it is to create stunning video content with Pictory.
To sign up for the free trial, simply visit Pictory’s website and click on the “Get Started For Free” button.
You will need to create an account with your email address and password. Then you can start creating your video projects right away.
The free trial is valid for 14 days from the date of sign up. After that, you can choose to upgrade to one of their paid plans or cancel your account.
If you upgrade to a paid plan, you will be able to create more video projects per month, with longer video lengths and more transcription hours.
You will also get access to more music tracks, text-to-speech voices, and many videos with advanced features.
Pictory’s free trial is a risk-free and hassle-free way to experience the power of AI video creation.
Pros and cons of using Pictory to create videos
Pros
- Pictory is user-friendly and easy to navigate.
- The platform offers a range of design templates that are customizable.
- Allows users to create animated visuals, making them more engaging.
- The platform has a vast image library that users can access.
- Allows users to create a brand kit that includes their brand colors, fonts, and logos.
Cons
- Pictory has limited design options compared to other video content creation tools.
- The platform doesn’t offer a wide range of customization options.
- Pictory’s pricing plans can be expensive for small businesses or individuals.
Pictory vs other video creation tools
Pictory is not the only visual content creation tool in the market.
Here’s how it stacks up against some of the other tools:
Canva
This is a popular graphic tool that offers a range of design templates, stock images, and customization options.
Canva offers a free trial plan and a Pro plan that costs $12.95 per month.
Descript
Descript is a more editing focused video software. It doesn’t have the same capabilities of Pictory to create videos in a few seconds.
Adobe Spark
Spark is another tool for creating graphic content that allows users to create social media graphics, web stories background music, and animated videos.
Adobe Spark has a free plan and a Premium plan that costs $9.99 per month.
Adobe Spark offers more customization options than Pictory, but it can be challenging to navigate for beginners.
PicMonkey
This video creation tool offers a range of design templates, stock images, and customization options.
PicMonkey offers more customization options than Pictory, but it can be overwhelming for beginners.
Pictory customer reviews
Here are some customer reviews of Pictory:
- “Pictory has made it easy for me to create visually appealing social media posts. The platform is user-friendly, and the designs look professional.” – John, small business owner.
- “I love the animation feature on Pictory. It has helped me create engaging content that stands out on social media.” – Sarah, social media manager.
- “The pricing plans on Pictory can be expensive, but the platform is worth the investment. It has saved me time and effort in video content.” – James, content creator.
How to get started with Pictory
Getting started with Pictory is easy. Here are the steps:
- Go to the Pictory website and sign up for an account.
- Choose a pricing plan that suits your needs.
- Choose a design template and customize it to your liking.
- Download your design and share it on social media or your website.
Frequently Asked Questions About Pictory
Pictory is a great tool for AI video creation, that you need to produce frequently and quickly, such as social media videos.
You can also use it to make explainer videos or short video ads, but if you need a high-quality final video for a big project, you might want to hire a professional, video marketing agency instead.
When you are new to Pictory, it might take you around an hour to create your first video, but as you get more familiar with the software, you can reduce this time to about 15 minutes.
The most time-consuming part is finding the best visual for each scene.
No, you don’t. they have already licensed over 3 million visuals and hundreds of music tracks that you can use in your videos without any additional cost.
Yes, you can. Pictory allows you to record or upload your own voiceovers for each scene. Just click on the Add Audio button on a scene and you will be able to record or upload your voice for that scene.
If you want to use the same voiceover for the final video, just add it to your audio uploads and click on Entire video.
Conclusion: Is Pictory the ultimate tool for crafting compelling video content?
Pictory is a powerful visual content and AI video content creation tool that offers a range of design templates, customization options, and animation features.
The platform is user-friendly and easy to navigate, making it ideal for beginners. While their tool may not have as many design options as other tools, it offers unique features like animation and collaboration that make it stand out.
Pictory’s pricing plans can be expensive, but the platform is worth the investment for businesses and individuals who want to create visually appealing video content, without any design experience.
If you’re looking for a tool to help you create video content for social media platforms, Pictory is definitely worth considering.
Try Pictory today and see how it can help you to create video content in minutes!
Sign up for a FREE Copy.ai account!
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